Meta Conversions API
Send enrolment and lead-quality events back to Meta so its ad system learns which leads actually convert — and finds you more like them.
How it works
- 1Edudex reports key events (qualified lead, application, enrolment) to Meta.
- 2Meta optimises your ad delivery toward students who convert.
- 3Your cost per real enrolment goes down over time.
Frequently asked questions
What does the Conversions API do for me?
It tells Meta which leads turned into real students, so Meta shows your ads to more people like them and wastes less budget on poor leads.
When is it worth turning on?
Once you are capturing and tracking leads through to enrolment in Edudex, so there are real outcomes to send back to Meta.